About Us

Fit For Profit helps boutique fitness and wellness owners build profitable, sustainable businesses with confidence. As Mastery-Level Profit First Professionals, we provide bookkeeping, Profit First implementation, and CFO guidance so owners can stress less about money and focus more on their clients.

Why You Should Work With Us

We know boutique fitness inside and out. Unlike generic bookkeeping firms, we specialize in fitness and wellness businesses, combining deep industry knowledge with the Profit First system. Our approach transforms finances from overwhelming to empowering, giving owners the clarity and confidence they need to grow.

How You Can Work With Us

Studios partner with us in three main ways:

1. Bookkeeping Services — accurate, industry-specific bookkeeping that gives you reliable financials each month.

2. Profit First Coaching — hands-on support to set up and maintain Profit First so your business is consistently profitable.

3. CFO-Level Guidance — strategic financial planning and cash flow insights to guide better business decisions.

We meet studios where they are, whether that’s getting books cleaned up, implementing Profit First, or stepping into the role of CFO so owners can focus on impact and growth.

Preferred Pricing for BFS Members

BFS members receive a complimentary financial clarity assessment (normally $495) to get a clear picture of your current finances before starting services.

BFS MEMBERS – please CLICK HERE to receive more information for your Preferred BFS Member Pricing.

Not a BFS Member? No worries, CLICK HERE to let us know that you are interested in Fit For Profit, and someone from the BFS team will reach out to tell you more about becoming a BFS Member!

Resources

We are available in the following regions:

US - All States

Testimonials

“Their program helped me. I just feel more organized with my finances, have a better understanding of everything, and I’m just a lot more confident. Yeah, I would definitely recommend it.”

Laci Weeks
Owner, SFC Health and Fitness

“Shannon has been instrumental in not only helping me understand how to allocate my finances, but also she’s been there to help motivate me to make the right choices for me and my family.”

Ronny Varghese
Owner, Paradigm CrossFit

“It’s like that thing that you’ve always wanted to do for so long and just haven’t taken the leap. Or maybe you did not have the faith in yourself that you could actually pull it off. Having someone guide you through the process and lead you through the journey was so helpful.”

Brady Johnson
Owner, Encompass Fitness

“I wish I could’ve started like this, I feel like it’s changing my relationship with money.”

Justin Randolph
Owner, Sol Seek Yoga