Les Mills

Les Mills is the global leader in group training and creator of over 25 programs available in leading fitness facilities around the world. The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses.

Today, Les Mills workouts are delivered by 130,000 certified instructors in 21,000 clubs across 100 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR).

ADDICTIVE WORKOUTS THAT KEEP MEMBERS COMING BACK

Our scientifically-designed workouts harness the power of innovation to help studios service their members with the latest in fitness trends.

Win with trends-based workouts.

• Attract new faces to the studio

• Offer all-important variety with programs spanning Strength, Core, Circuit and Low Impact

• Refresh your timetable with an edgy class format that hooks members and keeps them coming back

Les Mills is the global leader in group training and creator of over 25 programs available in leading fitness facilities around the world. The company was founded by a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses.

For over 50 years Les Mills has been testing, refining and perfecting the art of group training. With the world’s best music, moves and instructors we make you fall in love with fitness by making training accessible throughout our community.

Today, Les Mills workouts are delivered by 130,000 certified instructors in 22,000 clubs across 100 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR).

Les Mills works with partners to make more people fall in love with your business.

We can help you build a stronger studio – a journey towards more members and better retention. Ours is a partnership fueled by the power of group fitness expertise to build a healthier business. The power of group fitness to make members love your studio.

We’ll break down how to set your big goals, how to benchmark them against other studios, and how to assess them to make sure you stay on track. There’s an art to building a great group fitness timetable. We’ll offer advice on how many classes to schedule, how often you schedule them and the right mix of classes for your studio.

NO RESULTS = NO RETENTION

Fitness is hard work and if people don’t build a regular routine, they won’t see results. Without results they won’t stick around for long.

Recruiting great instructors is the single most important step in a successful launch. We show you how to identify, recruit and train rock-star instructors that will get members through the doors of your studio. Train your whole team on how group fitness can drive greater retention and lifetime value. We have training best practice, materials and exercises to get everyone up to speed, fast.

MEMBERS THAT LOVE THEIR STUDIO

If you can connect people with fitness and motivate them with great workouts that deliver real results, they’ll come to your studio more often and for much longer.

You’ll hear advice on how to run a great launch event, how to market your instructors and how to take advantage of marketing campaigns from Les Mills to support your program for launch and beyond.

HOW TO TURN GOOD INTO GREAT

That’s the power of relationships. With our full 360 degree support you can maximize every membership and build a more sustainable, successful studio.

Access the Les Mills Instructor Recruitment Blueprint Report